Industrial Maintenance, Industrial Automotive Topcoat, Industrial Automotive Primer, Industrial Alkyd Enamel, Industrial Alkyd Primer, Sanding Primer, Industrial Epoxy Primer Industrial Primer Coating, Industrial Epoxy Mastic Coating, Industrial Polyurethane Coating, High Gloss Alkyd Enamel Coating, Industrial Acrylic Enamel Paint Alkyd Sanding Primer, Alkyd Primer Sealer, Industrial Polyurethane Topcoat

77-SP Series

Industrial Automotive Primer

Highland 77-SP Series is the latest in industrial automotive primer coating technology. To Start, it features fantastic corrosion protection. Additionally, this industrial automotive primer is highly surface tolerant. It may be applied direct to metal, body filler, and existing finishes. No etching primer is required. 77-SP Series easily outperforms alkyds, lacquer based coatings, and competitor epoxy primers. It is the perfect industrial automotive coating for asphalt pavers, milling machines, mixer trucks, rail cars, and other fleet equipment.  77-SP Series is the primer in our DuraCoat industrial automotive paint system.  

Additional Features

Industrial Epoxy Resin

77-SP Series is based on a unique industrial grade modified epoxy resin. To be more specific, it is a polyamide epoxy. This unique resin is the key to top-tier performance. 77-SP Series combines industrial performance with automotive looks to create a unique industrial automotive coating. Furthermore, this unique resin promotes extreme corrosion resistance. Increased corrosion resistance translates to fantastic service life even in harsh environments.


No Mid-Coat Required

77-SP Series primer makes the coating process easier. It does this by eliminating the need for an etching primer or a mid-coat. 77-SP wets out to an ultra-smooth surface. This unique feature sets it apart from competitor industrial automotive coatings. It promotes a premium topcoat look with no mid-coat or sanding required.


Ultimate Topcoat Holdout

What is topcoat holdout? Topcoat holdout refers to the gloss level of the topcoat after final application. A primer that is topcoated too quickly will literally suck the gloss out of the topcoat. This can cause the topcoat to look dull, and take away from the overall beauty of the system. To combat that, we  have increased the gloss in the 77-SP series to a semi-gloss finish. As a result, 77-SP series can be topcoated in just 30 minutes with no loss of gloss in the topcoat.


Easy to Use

77-SP Series was formulated to be easy to use. Any painter, from novice to expert can achieve a fantastic looking, long lasting finish.  

Available Colors

5043 - Industrial Paint Color Selector | Color Chart High Temp Paint High Temperature Paint High Temp Coating High Temperature Coating
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Temperature Resistance

Durable Protection to 200ºF  


Semi-Gloss Finish  

Color Availability

Standard & Custom Colors

Coating Type

Polyamid Epoxy  

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